Why LOCAL SEO for small biz?

Open google and search “best beauty salon”, what do you see? The top results usually are often locally-owned salons in your city that are close to where you are right now. That’s the power of local SEO. Nearly half of all Google queries today are local searches. To best meet the needs of its searchers, Google started providing more results for geographically-related searches based on relevance, proximity, and prominence. The Seo game is ever-changing, and googles algorithms keep evolving to provide the most relevant local results to any given search query. For a small business, your local community embodies your main profit source, your target audience, and more importantly your opportunity to grow as a business. With Local Search Engine Optimization, you can grow your website’s organic traffic, can expand your customer base by appearing in front of the eyes of prospective customers who are already looking for your services in your area!

Aladdin Media specializes in affordable local SEO services, discovering through trial and error which local SEO strategies and tactics work in terms of rising in the local pack. As a professional web designing company focusing on actual search engine signals with hands on experience working with local search marketing we assist you to;
-1. Create and optimize your Google My Business Account
-2. Build your citations
-3.Ensure your site features on citation sites and online business directories
-4. Optimize your website for mobile

80% of local searches conducted on mobile devices convert into sales and Google reported a 900% increase in searches that involved the phrase “near me today/tonight”, from 2017 to 2019. With better local rankings, your page visits, as well as your conversions, will increase. If your business is close to where someone is conducting their search, offers services or products they may be searching for, and has optimized local business listings, then you’re more likely to be found by potential customers online.
In addition to getting better visibility in Google search engine results pages (SERPS), some of the benefits of investing in Local SEO include:
-A cost-effective marketing solution,
-Improved business visibility on a local level,
-help local customers find you, hence improving conversion rate,
-Reaches Customers Who Are Ready to Buy,
-Delivers More Qualified Search Traffic,
-Secure a position in Google’s local 3-pack, which receives over 30% of local search clicks,
-help you outrank your local competitors,
-helps mobile users easily find your business, whether in the search engines, through directories, or through social media channels,
-Improved long-term search engine ranking.
If you’re a small business owner, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. Simply put, if you want more local business, you need more local SEO services. Hiring a local SEO company is the most efficient and reliable way of boosting your local SEO and increasing your SERP rankings.